If you are a chiropractor in Calgary you are entering into the most competitive market for chiropractors in all of Canada. It is important to stay up to date with not just the most current research and science regarding treatment, but also advances in technology and how people locate your business.
With any business being the best practitioner and providing a high standard of care is the best way to create a good reputation. When you have a good reputation you will get many referrals via word of mouth. Word of mouth is the best way to market yourself, get more patients and have a successful clinic.
On top of word of mouth every clinic needs to have a marketing budget. marketing is the second most important thing a successful clinic does just after providing a great service. The most effective tool in marketing now is the internet. If people are not referred directly to you the most common way they are finding you is by searching for your service on google. The higher you show up on google the more clicks you get, the more clicks, the m ore calls, the more calls the more new patients. IF you have more new patients and you provide a good service that is invaluable. This is all achieved through search engine optimization abbreviated SEO.
If you are to spend any money on marketing, I highly recommend doing SEO.